Sportswear is a popular category of clothing in China. In fact, the country is currently the world’s largest market for sportswear, worth an estimated $US27.5 billion in 2017. There are a number of reasons for this popularity, including a growing middle class with more disposable income and an increasing focus on health and fitness. Additionally, many foreign brands are now manufacturing sportswear in China, making it more accessible to consumers. If you’re looking to sell sportswear in China, there are a few key factors you need to keep in mind. From understanding the consumer profile to having a robust e-commerce strategy, read on for five tips to help you succeed in this lucrative market.
The current state of the sportswear market in China
The current state of the sportswear market in China is very good. The market is growing rapidly and there is a lot of opportunity for companies who want to sell sportswear in China. There are a few things to consider when selling sportswear in China, such as the type of sportswear, the price, and the target market.
Type of Sportswear
There are many different types of sportswear available on the market, so it is important to choose the right type of sportswear for your target market. For example, if you are targeting young people, you might want to consider selling streetwear or skatewear. If you are targeting middle-aged people, you might want to consider selling more traditional sports wear such as running shoes and tennis shoes.
Price
The price of sportswear varies depending on the brand and quality. It is important to find a balance between affordability and quality when pricing your products. You do not want to price your products too low or too high. If you price your products too low, people might think that they are not good quality. If you price your products too high, people might not be willing to pay for them.
Target Market
It is important to know who your target market is before selling sportswear in China. Are you targeting young people, middle-aged people, or older people? What is their income level? What type of sport do they like?
The demographics of sportswear buyers in China
There are many factors to consider when selling sportswear in China. One important factor is the demographics of sportswear buyers in China.
According to a recent study, the majority of sportswear buyers in China are in the age group of 18-24 years old. This is followed by the 25-34 years old age group. The study also found that Chinese consumers are more likely to purchase sports apparel for activities such as running, fitness, and yoga.
Moreover, Chinese consumers are willing to pay more for premium and branded sports apparel. They also place a high importance on product quality and design when making purchase decisions.
Therefore, when selling sportswear in China, it is important to keep these demographic trends in mind in order to appeal to the right target market.
The most popular types of sportswear in China
There are many different types of sportswear in China, but the most popular ones are t-shirts, shorts, and sneakers. T-shirts are the most common type of sportswear in China, as they can be worn for a variety of activities and are comfortable in hot weather. Shorts are also popular, as they are ideal for playing sports or working out. Sneakers are a must-have for any sports fan in China, as they provide good traction and support.
The 5 best states in China to sell sportswear
1. Guangdong Province – Guangdong Province is home to many of China’s largest cities, including Shenzhen, Guangzhou, and Dongguan. These cities are all major centers of commerce and industry, and as such, are prime markets for selling sportswear. In addition, Guangdong Province has a large population of young people, who are more likely to be active in sports and other outdoor activities.
2. Jiangsu Province – Jiangsu Province is another populous province with several large cities, including Nanjing and Suzhou. Like Guangdong Province, it is also a major center of commerce and industry, making it an ideal market for selling sportswear. In addition, Jiangsu Province has a relatively large number of universities, which means there is a sizable population of young people who are interested in sports and fitness.
3. Zhejiang Province – Zhejiang Province is located on the east coast of China and includes the city of Hangzhou. It is one of the most economically developed provinces in China, making it an excellent market for selling sportswear. Additionally, Zhejiang Province has a large population of college students, who are often active in sports and other outdoor activities.
4. Sichuan Province – Sichuan Province is located in southwestern China and is home to the city of Chengdu. It is a relatively poor province compared to others in China, but its large population makes it an
The 5 worst states in China to sell sportswear
The 5 worst states in China to sell sportswear are:
1. Guangdong
2. Fujian
3. Jiangsu
4. Zhejiang
5. Shandong
This is based on a number of factors, including the economic development of each state, the purchasing power of consumers, and the overall demand for sportswear.
Guangdong, Fujian, Jiangsu, and Zhejiang are all relatively developed states with high per capita incomes. However, their consumer markets are also quite saturated, meaning that there is not as much potential for growth in sportswear sales as in other states. Shandong is a less developed state with a lower per capita income, but it also has a smaller population and therefore a smaller potential consumer base for sportswear sales.
